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The ad, conceptualised in-house, allows readers to experience the aroma of fresh mangoes directly off the page ...
The headhunting honcho reveals what today’s top talent really wants, how agencies are getting interviews wrong and why midweight account managers remain adland’s true unicorns.
Whether it's Jockey’s Gen Z fashion push, Happydent’s civic-minded satire, or Hyundai’s festive charm via Pankaj Tripathi, these seven ads offer a masterclass in connecting with audiences across age ...
To achieve a win for consumers, brands and retailers need to embrace a multidimensional approach that prioritizes: capability ...
A new index ranking finds that smaller regional cities are outperforming traditional metros when adjusted for population.
7dOpinion
ThePrint on MSNFlipkart hasn’t learned from past mistakes. New ad uses a poor, paralysed man as punchlineThe message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising ...
I received a message request in Messenger. The message, from a stranger, concerned an event in Makati. Was this a scam? I had to ask around.
DEFY, Sri Lanka’s youngest advertising and design agency, proved that impact is not a function of age but of vision. On 29 ...
This is not only a cost-effective tool but also as a creative collaborator. But are they posing a threat to real models and ...
Ocean Park Asset Management, an investment firm focused on disciplined risk management, won Gold at the 2025 Financial ...
17d
The Financial Express on MSNWhy WPP killed GroupM: WPP Media’s AI push targets ad dominanceGroupM is gone. In its place rises WPP Media, a name that screams reinvention. This isn’t just a fresh coat of paint—it’s a gut renovation for an industry where the old playbook’s been shredded. The ...
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