Cost-cutting is a constant challenge for businesses in today’s competitive landscape, and BPO outsourcing has emerged as one ...

With inflation remaining relatively high, businesses must adapt to ongoing cost pressures. Here are strategic ways to ...

Embracing the synergy between performance marketing and brand-building can unlock your business’s full potential.

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

Intense metasearch competition blocks Tripadvisor from holding a network advantage over the next decade, despite the continued rise in industry online penetration and the company's ongoing investment ...

Over the past few years, a collection of technology stocks, i.e., Apple, Amazon, Alphabet (Google), Microsoft, Nvidia, Meta ...

Latest edition of Economic Times Brand Equity’s Digital Cover features Asha Kharga, Chief Customer & Brand Officer and Member ...

Concerned over its sales slowing down, Reliance Retail Ventures Ltd (RRVL) is reportedly slashing jobs - along with other ...

Accenture today announced that Accenture Ventures has invested in Aaru, creators of the leading AI-powered prediction engine ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

Q4 2024 Earnings Call Transcript March 5, 2025 Identiv, Inc. beats earnings expectations. Reported EPS is $-0.19, ...

Huawei Cloud’s growth outside China has been significant, with the company reporting a more than 50 per cent expansion in ...