Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that ...

Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether it’s a missed call, a ...

In New York, video gaming ad software firm Odeeo has announced a partnership with marketing optimization platform Claritas, ...

Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube.

Q2 2025 Management View Kenneth A. Gunderman, President and CEO, emphasized the closing of the merger with Windstream, ...

Discover how AI fits into the modern marketing funnel—from optimizing SEO to automating social ads—helping businesses attract ...

Advanced AI diagnostic system helps Facebook advertisers optimize campaigns and maximize return on investment with data-driven insights.</ ...

As retail media matures beyond search to offsite and upper-funnel channels, the need for more precise campaign performance is becoming apparent.

Some of the UK’s biggest national news publishers have seen their visibility in Google search results fall by as much as 80% ...

Strategic acquisition broadens 2X's expertise across the entire GTM technology stack, delivering managed services for ...

When it comes to Facebook advertising, many marketers focus on surface-level metrics like clicks, impressions, and reach.