Godrej Enterprises Group is eyeing long-term brand equity and performance by spending across mediums, part of a broader ...

AI is cheap, fast, and everywhere—eroding the edge of performance-only marketing. When anyone can copy your ad in minutes, ...

PepsiCo's 7UP unveils an AI-powered musical logo designed to enhance emotional connection and brand recall across its ...

As better-for-you trends proliferate, the baseline for consumer packaged goods (CPG) shows that clean label has moved beyond ...

With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help ...

Christina Zafirov has been announced as the new brand and marketing manager of Moments.The announcement:Australian founded ...

Robot Corp. (NASDAQ: IRBT), a leader in consumer robots, is announcing the debut of a multi-platform marketing campaign, its first since 2023. Starting on June 16, television spots featuring the new ...

In a world drowning in digital noise, this is how you actually show up. Experiential marketing isn’t just a trend. It’s a ...

This article explores 12 actionable tips for breathing new life into marketing efforts, revitalizing brands, and reigniting ...

Australian founded sexual health and wellness company Moments, has appointed senior marketing executive Christina Zafirov as its brand and marketing manager. In her new role, Christina will lead the ...

Cambridge Audio has been crafting audio gear in London since 1968, building a solid reputation for connecting people to the ...

Concert merch has become a booming category as consumers increasingly seek connection and cultural resonance from their ...