Godrej Enterprises Group is eyeing long-term brand equity and performance by spending across mediums, part of a broader ...

AI is cheap, fast, and everywhere—eroding the edge of performance-only marketing. When anyone can copy your ad in minutes, ...

From tapping into “culture that converts” to moving beyond PR, marketers from Guinness, Unilever and Cadbury share their ...

The partnership features meals served in specially branded boxes, with the ROG logo burned directly onto the burger buns.

With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways ...

Using pictures for authentic sustainability stories, bringing real corporate logos to fictional racing, it’s sale (and tariff ...

What L’Oréal and Microsoft’s AI strategies reveal about the future of beauty and marketing from empowering creators to ...

Stay connected with TTG Media's Noticeboard – your go-to space for industry updates, announcements, and community news from ...

In a crowded digital landscape, it's the brands that strike an emotional chord with customers that are best poised to win.

Bob Jordan recently introduced major changes to the way the low-cost airline works, which caused a stir among loyal fliers ...

Concert merch has become a booming category as consumers increasingly seek connection and cultural resonance from their ...

AMC's decision to air longer movie ads before its movies, and a warning to consumers has angered studios. Studios believe no ...