Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and ...

With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to new ...

TVB today released a new study highlighting the importance of media platforms that influence consumers during the purchase decision process. Study findings confirm that linear TV remains the most ...

Condé Nast enables shoppable ads to boost consumer engagement Condé Nast is launching shoppable banner advertisements for luxury beauty marketers to reach consumers and get conversions without ...