The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these connections. Offering customized rewards, increasing engagement, and establishing trust ...

Shortcuts to top-tier loyalty status can boost revenue and attract new customers, but they can also damage the brand's ...

Forgoing access to airport lounges and early boarding can be worth it for travelers who are tired of chasing points and want to save money on flights. More frequent fliers are declaring themselves ...

With the promise of discounts, perks and more, there’s no doubt that Canadians love loyalty programs. But despite their popularity, many question if these programs are a marketing gimmick with ...

Forgoing access to airport lounges and early boarding can be worth it for travelers who are tired of chasing points and want ...

Host events that align with your mission and bring people together. They don't have to be anything fancy. If you’re a ...

But that's not the only way to save money at the pump. Enrolling in a gas rewards program is another option for saving money on fuel purchases. Typically, gas rewards programs are free ...

More frequent fliers are declaring themselves airline free agents, fed up with ever-changing requirements to earn and maintain status.

Card stores have an edge with loyalty programs to incentivize people to keep returning. It’s not hard for a card store to ...

Done right, loyalty programs are a uniquely effective way to improve customer retention. Research from Accenture found that loyalty program members drive between 12 and 18% revenue growth each year.

However, these loyalty programs are not features exclusive to big businesses, they can also be rolled out by smaller businesses. A loyalty programme is designed to encourage shoppers to return to ...

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