In this article, we’ll explain what a SWOT analysis is, show you some examples, and guide you on how to do one yourself. We’ll also discuss how to use the results to make better business ...

With a personal SWOT analysis, a digital format could make it easier to explore different ideas and revise those ideas in the future. Avoid sticky notes that mysteriously vanish a week later.

The SWOT analysis may reveal that some components are stronger than others within the business. For example, Amazon ’s (AMZN 1.62%) e-commerce is stronger in North America than Europe due to a ...