On Monday, one Twitter user recently tore into Colgate for its "Max White for Men" product, advertised as a toothpaste with "powerful stain removal" that is "Power Peppermint" flavored.

Colgate-Palmolive has filed a lawsuit in federal court defending its right to use a "nurdle" image and the phrase "Triple Action" on its toothpaste packaging, according to a story in the Wall Street ...

SUPERMARKET shoppers have shared their disgust at the price of toothpaste on sale at Tesco. One frustrated customer took to Twitter to share their anger over the cost of a 75ml tube of Colgate max … ...

Also in the supermarket's 'Great Offers' promotion is Colgate's Max Fresh Cooling Crystals Toothpaste. Customers can pick up a 75ml tube for currently £1 off - costing £2 instead.

Colgate's Max Fresh variety will set shoppers back £4.50 for the 125ml tube. Similar to Morrisons, the 75ml of its Max White Expert + Anti-Stain Toothpaste is available for £12.