The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

A recent study reveals that even brief exposure to junk food advertising significantly increases children's calorie consumption, regardless of whether ...

Every year, the Reader’s Digest ‘Trusted Brands’ survey gives us a fascinating snapshot of which companies have truly earned ...

BP’s declining market value and strategic instability have fueled speculation of a takeover by Shell or ExxonMobil, with ...

Stephen Bedard explains to the class how it's important for the dealership to connect with customers. CHESHIRE, Mass. — ...

Find your strong’. ‘Succumb to the bread crumb’. ‘We’ve got your back, face’. Ever notice that ad copy is becoming ...

Mark Kleinman is Sky News’ City Editor and the man who gets the Square Mile talking in his weekly City AM column ...

Factor Communications, writes on how to leverage behavioural economics in marketing for better brand recall ...

Judging by the number of B&T staffers in line for Krispy Kreme at the airport on the way to Cairns, junk food ads work.

The good news is that building a winning brand isn’t necessarily about big budgets or expensive ad campaigns. It’s about ...

E.G. Leipheimer said his father had a knack for composing catchy advertising slogans, such as, “Don’t bring much money because you won’t need it.” Jack Shipley first met Eddie when Shipley ...