The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

Every year, the Reader’s Digest ‘Trusted Brands’ survey gives us a fascinating snapshot of which companies have truly earned ...

Stephen Bedard explains to the class how it's important for the dealership to connect with customers. CHESHIRE, Mass. — ...

Find your strong’. ‘Succumb to the bread crumb’. ‘We’ve got your back, face’. Ever notice that ad copy is becoming ...

The good news is that building a winning brand isn’t necessarily about big budgets or expensive ad campaigns. It’s about ...

E.G. Leipheimer said his father had a knack for composing catchy advertising slogans, such as, “Don’t bring much money because you won’t need it.” Jack Shipley first met Eddie when Shipley ...

In his recent op-ed, Jesse Patterson of the League to Save Lake Tahoe wrote, “Tahoe is One of One.” On this, we agree: Lake ...

Hatched over drinks in a London pub, and anger over the lies fuelling the UK’s exit from the EU, four friends took on Nigel ...

A New Hampshire bakery owner has won a legal victory over the local authority after it tried to tear down its donut art.

Dale won his first NASCAR championship in 1980, which was his sophomore season. He became the first driver to have ever won ...

Before the action figures, the comic books printed with blood, the lunchboxes or the “Phantom of the Park” TV movie, Kiss was ...