Now in the tens of thousands, Bubble’s ambassador list started as 200 members of Gen Z who participated in focus groups with ...
In poring over Technomic’s 2025 America’s Favorite Chains data, one thing became abundantly clear: younger consumers love a nostalgic dessert restaurant brand. The report not only features America’s ...
Finally, a clothing brand Gen X wore growing up that Gen Z has never heard of is Cross Colours. Founded in 1985, the brand's ...
Getting a Gen Zer to be loyal to a brand is nearly impossible. Brands need to work extra hard to earn their trust. Members of Gen Z have largely been made skeptical by their ability to verify ...
From the feeds of TikTok to the runway, tailoring is trending among younger generations of the workforce, specifically Gen Z and Millennials ... and First Lady Jill Biden — takes form in the brand’s ...