Now in the tens of thousands, Bubble’s ambassador list started as 200 members of Gen Z who participated in focus groups with ...

UGGQ4 saw Ugg make the list for the first time in 2024.While the company is used to seasonal success, Lyst said the footwear brand saw "unprecedented" demand in Q4, with searches up 358% over the ...

Pip Cross from Marshall Sustainability elaborated, “ESG has become a battleground in America’s culture wars, facing backlash ...

One quick scroll through Instagram and/or TikTok can give you an overwhelmingly good look at the hottest brands, trends, and ...

With return-to-office mandates in full swing, workwear is getting an update. From the feeds of TikTok to the runway, ...

Finally, a clothing brand Gen X wore growing up that Gen Z has never heard of is Cross Colours. Founded in 1985, the brand's ...

Miu Miu was the world’s hottest brand in the fourth quarter of 2024, according to the latest Lyst Index, released Wednesday.

There was a minute there when mall brands waned in popularity, some sunsetting completely with others bordering on extinction ...

In poring over Technomic’s 2025 America’s Favorite Chains data, one thing became abundantly clear: younger consumers love a nostalgic dessert restaurant brand. The report not only features America’s ...

To succeed in this shift, brands must adopt strategies that bridge the strengths of both legacy and new media.

Getting a Gen Zer to be loyal to a brand is nearly impossible. Brands need to work extra hard to earn their trust. Members of Gen Z have largely been made skeptical by their ability to verify ...

There’s no doubting the power of TikTok-viral fashion brands. Over the years ... North Face has quickly become a go-to brand for Gen Z and Gen Alpha alike. You’ll definitely be seeing the ...