A well-fitting bra can be so comfortable that you hardly notice you're wearing it (seriously). And on the flip side, an ...

Today, Wacoal America announces the launch of the EverFlexing™ Underwire Bra, a first-of-its-kind innovation engineered to flex across six traditional sizes, redefining how women experience support, ...

If you’ve ever shopped for sports bras online, you already know how confusing it can get. High impact, medium support, low ...

The bra that underwent 2,000+ miles of ultrarunning is buttery soft and has plenty of lift. Tested during lululemon’s Further campaign, in which 10 women runners ran an ultra over the course of six ...

SHOPPING: No wires, no problem. These wireless push up bra gives you natural lift, soft support, and a flattering fit under ...

Bra Market - Depending on distribution channel, the specialty stores segment was the largest segment in 2022. The bra market size was val ...

I've tried a lot of bras compatible with breastfeeding over the past four years – some with less than optimal results.

Rihanna wore a transparent Fenty bra to dinner at Giorgio Baldi in Santa Monica with a matching blazer and pants set.

What’s behind the rise in maternal mental health struggles? And more importantly, what can be done to help mothers dealing ...

Sahil is a senior tech journalist and content lead with years of experience breaking down technology and innovation for everyday readers. He is also a devoted Star Wars and Doctor Who fan, and he ...

Spearheading the new campaign are trailblazers in their own field and faces, namely music artist The Kid LAROI, gold medal gymnast turned advocate Aly Raisman and style leader Romeo Beckham. To ...

The best tummy-control shapewear comfortably smooths and sculpts your midsection—and nobody knows it's there. Here are the best from Skims, Spanx, Yitty and more.