The company, now doing business as Strategy, wants to highlight its “unique position as a Bitcoin treasury company.” ...

Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity ...

Strategy – with a Bitcoin symbol on its logo – further emphasizing the company's commitment to its $BTC treasury strategy ...

MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin (CRYPTO: BTC ...

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's ...

Strategy, formerly MicroStrategy, bolstered its Bitcoin holdings to 478,740 BTC with a $742M purchase of 7,633 BTC at an ...

The rebrand was "a natural evolution" as it seeks to integrate bitcoin — the world's biggest and best-known cryptocurrency — ...

Why Michael Saylor’s MicroStrategy is a brilliant blueprint for manipulating traditional finance to harness the pixie dust of ...

The company, which rebranded from MicroStrategy to "Strategy" this week, is worth just under double the value of its Bitcoin ...

Strategy , the biggest corporate holder of bitcoin , reported a fourth consecutive quarterly loss on Wednesday as the company ...