Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

As the global marketing industry gears up for another year of seismic shifts, The Drum gathered together five thought leaders ...

Rupert Lowe, the Reform UK MP for Great Yarmouth, sent a letter to Paul Marchant, the chief executive of Primark, in which he ...

Molly-Mae is one of the biggest influencers in the UK, shooting to stardom after appearing on the fifth season of Love Island ...

Primark shoppers fell in love with the new teddy bear range after fans showcased the plush toys on social media ...

The fashion retailer's take on a popular jacket trend that's inspired countless designers could save shoppers hundreds ...

Valentine's Day is right around the corner and Primark might have just the thing for romantics looking for 'cute' teddy bear ...

PENNEYS fans are set to love a feminine new cardigan that’s perfect for spring – and it costs just €19. The new women’s pink ...

The only saving grace of these chilly winter months is seeing what our favourite high street brands unveil for their spring and summer collections, and Primark has treated us to s ...

SHOPPERS are scrambling to get their hands on a ‘viral suit’ – and all the major high street shops have released their own version. The suits generally consist of a stretch long sleeve top and ...

THEY say it’s not what you know, but who you know.  And when it comes to the world of fashion it’s never been more vital for ...

A new report forecasts 15,000 retail stores will close in 2025, about twice as many that were shuttered last year.