From scents that evoke imagery of fresh, salt-crusted skin and a trip to somewhere exotic to timeless and seductive classics ...

Lots of you are obsessed with this perfume, according to our 2024 Readers' Choice Beauty Awards survey. It took home the gold for best everyday perfume, because y'all are so into how light and fresh ...

The deeply personal nature of scent makes fragrance a uniquely difficult category to judge. Everyone unconsciously brings ...

And now more than ever, it seems the fragrance world is ripe with fruity perfumes. In fact, #PerfumeTok is currently obsessed with so many fruit-forward notes that seem to be straight from the ...

Luxury Italian fragrance house Jusbox is dialling up the 1990s nostalgia with its latest launch, Sisters B4 Misters. The ...

Cherry, peach, pear, and berry perfumes are trending, but Grugeon says tropical and exotic fruits like pineapple and guava are rising in popularity too. Everett agrees. “I love that some really ...

Key criteria for the best perfumes included a distinct scent ... In the same way, Kilian’s good girl gone bad (£225, Cultbeauty.co.uk) proved too familiar to popular favourites like YSL’s Black Opium ...

A shopper writer who owns over a dozen luxury perfume bottles has been skipping their $200+ fragrances for a now-$43 version. The scent is light, sweet, and long-lasting for all-day wear ...

However, we wouldn't be surprised if the £40 discount on the Vera Wang perfume ends up popular, with almost 1,700 Boots ...

Summer 2025 is nearly here, and with it, the rise of what I like to call the “hot girl glow” era. From spray-on shimmer to ...