In todays makeup tutorial I am showing you a soft brown eyelook with a sparkly purple glitter eyeliner and a purple innercorner to give it a different twist. I hope this eyelook will get you into the ...

Hey everyone, thank you for watching today's video! Dive into a world of enchantment with my latest Purple Cut Crease Makeup ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

When we're looking for new makeup, snacks, and books, we love supporting female, Black-owned businesses. From up and coming ...

Cherry is trending as both a color and flavor: with Pepsi and Dr Pepper among the brands embracing the sweet fruity flavor.

The shade extension of these bestselling blushes offer bolder, deeper hues for a perfect pop of colour on your cheeks ... Merit Flush Balm Cream Blush, Benefit Cosmetics Mighty Fine Brow Pen ...

Milk Makeup, the trailblazing clean beauty brand celebrated for its iconic, high-performance formulas, inclusive ethos and part of the Waldencast plc (NASDAQ: WALD) platform, is thrilled to announce ...

It can be hard to find great products without a lot of trial and error though, which is why our beauty expert has done the ...

Founded in 1976 by sisters Jean and Jane Ford (both were successful models and make-up artists at the time), Benefit ...

There are various benefits to using hair color. The very best benefit that can be achieved is that it adds shine to your hair and makes your hair look healthy. Hair colouring can also shield your ...

Benefit Cosmetics has always been at the forefront of a pioneering, but playful, approach to beauty. But it’s the beauty ...

This year has already seen some incredible beauty launches, from The Inkey List's Ectoin Hydro-Barrier Serum, to Marc Jacobs' ...