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Benefit Cosmetics Wants to Rule in Foundation Next
The makeup giant — which is the top prestige brand by both mascara and primer sales in the U.S. — is adding a full-coverage ...
Lash Painting Is the Makeup Trick You Need to Try for Clump-Free Mascara
Photo: For as long as I've been a beauty editor, I've had an unpopular opinion: There is no significant difference in the ...
The mascara Molly Mae wears is 54% off in the Prime Day sale – and it has over 50,000 5-star reviews
Last chance to get Maybelline’s Sky High Mascara for 54% off this Prime Day 2025. The sale ends at midnight! Shop this viral ...
13 of the best waterproof mascaras | Tried and tested through sweat and tears
Finding the best waterproof mascara ain't easy. In fact, Cosmo UK's beauty team has been on a lifelong pursuit of ultra-fluttery, larger-than-life lashes that do not smudge or budge in the summer heat ...
Mamamia on MSN10d
'I'm a beauty editor. Here's every single product I took to Europe (that fits in one makeup bag).'
You are looking at a chronic overpacker. A makeup hoarder. With a bathroom masquerading as a skincare bazaar. I am the girl ...
Beauty through an Indigenous lens with Cheekbone Beauty’s Jenn Harper
Indigenous-Canadian founder Jenn Harper on the dream that sparked an entire brand—now on Sephora shelves—plus more Indigenous ...