Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

The high-level steps to implement a typical Behavioral Marketing campaign are Data Ingestion >> Data Organization/ Modeling >> Data Segmentation ... sciences industry example: “We developed ...

Choosing the right email marketing tool can make or break your e-commerce strategy, with Shopify Email offering simplicity ...

Understanding customer behavior is key to ... We want to maximize our revenue and marketing return on investment (ROI). What we learn from migration patterns can help with all those tasks. The Role of ...

The Vietnam Location Analytics Market has been witnessing significant growth and innovation in recent years, driven by the increasing adoption of location-based technologies across various industries.

As a marketing professional ... uncovering consumer behavior data to improving content creation efficiency and optimizing campaigns. With AI-powered tools, audience segmentation is now more ...

“These groups fall more into the aspirational customer segment for luxury brands, meaning that they might not be frequent ...

The iGaming industry has grown exponentially in recent years and has made the challenges of providing personalized ...

AI is an essential component of effective performance marketing strategies ... data analysis and segmentation, dynamic content creation, real-time optimization, behavioral targeting and ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...