Based on data from its call center, a warranty company thought its market was predominantly female. However, when that ...

Market research is being transformed by the introduction of synthetic respondents: AI-driven virtual participants designed to ...

According to Towards Packaging consultants, the global recyclable beverage packaging market is projected to reach its 2034 ...

Microsegmentation used to mean separating network zones. Today, it means separating workload behaviors. It’s a new discipline ...

AI for personalization is being used across different industries and sectors, helping craft experiences that weren't earlier possible.

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That’s why tailored campaigns—customized marketing strategies developed specifically for individual business goals and audiences—are not just a luxury but a necessity. Professional marketing agencies ...

A guide to steering clear of the most common, and consequential, mistakes. Successful innovation—especially breakthrough ...

Data-driven demand generation delivers 15–20% higher conversion rates by leveraging real-time insights, predictive analytics, ...

IoT devices are notoriously under-secured. Unlike traditional computing systems, these devices often come with limited processing power, hardcoded default credentials, minimal firmware protection, and ...