There is an alternative to getting beachy waves without the perm: Go to the beach. Or, if you don’t have that luxury, get really good at doing it yourself, with superb products and hot tools.

As someone who has had rod-straight hair all my life, the digital perm is a nice change of pace and much more manageable than I expected. It cost upwards of $100, but for six months worth of TV ...

The less you heat style your hair, the better your perm will stay in. Advertisement So, if you lighten your hair and want to-die-for mermaid waves, ask your stylist for the Olaplex perm.

The classic perm has come a long way since the '80s. Just ask Eli Hofer , Los Angeles-based influencer and a recent subject of Refinery29's YouTube makeover series, Hair Me Out .

Julianne Hough recently got a perm—and it looks nothing like the look the ladies rocked in the '80s. “Today, I woke up like this…bye bye straight hair, hello sexy beach waves!” exclaimed ...

Perms are back and bigger than ever — but the techniques have been fine-tuned to make it easy to get whatever kind of curl you're looking for: kinky coils, beachy waves, or even just some added ...

Postcollege when wavy/beachy hair was en vogue, I tossed some surf spray in and voila! For the first 29 years of my life, my hair was low maintenance and drama free!

Perms aren't what they used to be in the '80s. Rather than crunchy, back-combed spirals that will poof out into a frizzy ball, perms are offering easy beach waves that look air dried and salt-sprayed.

The classic perm has come a long way since the '80s. Just ask Eli Hofer, Los Angeles-based influencer and the most-recent subject of Refinery29's YouTube makeover series, Hair Me Out.