As if to prove the point, BP, the former British Petroleum that is Europe’s second-biggest oil company, on Monday unveiled oil and natural gas write-downs of as much as US$17.5-billion after ...

BP's re-branding as the "Beyond Petroleum" company is perhaps the ultimate co-optation of environmentalists' language and message. ... BP spent more on their new eco-friendly logo last year than on ...

A colorful new logo was created and, with its bank balance no doubt many millions lighter, BP declared it was moving “Beyond Petroleum”. If you want to discover what a business really thinks ...

In 2000, BP hired the advertisers Ogilvy & Mather to help the company construct an empty prayer. A colourful new logo was created and, ... BP declared it was moving “Beyond Petroleum”.

LONDON BP has been forced to redefine its new slogan "beyond petroleum" after coming under fire from environmentalists and human rights campaigners for failing to live up the logo launched last year. ...

In the post-Valdez era, BP has spent in the hundreds of millions of dollars positioning itself as an alternative energy company. Its motto is “Beyond Petroleum.” Its logo is a sunflower.

Our logo – the Helios – symbolizes these values. Named after the ... So here’s my only brand advice for BP: Change your “beyond petroleum” tag to “better pray” while you still have a ...

Kneeling in prayer for a sin he doesn’t regret, Shakespeare’s Claudius, Hamlet’s fratricidal uncle, ruefully admits: “My words fly up, my thoughts remain below, / Words without thoughts ...

BP: No longer ‘Beyond Petroleum’. Again. on whatsapp (opens in a new window) Save Justin Jacobs, Amanda Chu, Derek Brower and Myles McCormick. Published February 9 2023.

After British Petroleum merged with Amoco, the oil giant commissioned branding firm Landor & Associates and advertising agency Oglivy & Mather to fashion a corporate identity that would convey the ...

The carefully-crafted “Better Petroleum” image led by BP's green-friendly chief executive John Browne may be in jeopardy as the company deals with the latest blow to its U.S. operations.