Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and ...

Day 4 of 5 for Severe Weather Awareness week prompts the topic of hail and wind safety. Thunderstorms need to produce at ...

The old funnel is breaking - because trust now comes before awareness, not after. Today’s consumers - particularly Gen Z and millennials - engage with brands on their own terms. They don’t ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

The astounding pace of retail media growth has taken over industry headlines in recent years.      And there’s still plenty ...

For over five years, Subaru South Africa has relied on Algorithm as a trusted digital partner. That relationship has now ...

An affiliate marketing funnel is a step-by-step process, guided by affiliate partners, that leads prospective customers from product awareness to purchase. The funnel typically has three stages ...

So, let’s dig in! The customer journey begins with the awareness funnel. This is typically where the average customer starts a search online, looking for a product or service they’re ...

Amazon is the most persuasive brand in America, followed by Walmart (#2), Amazon Prime (#3), Spotify (#4), and Apple (#5), ...

Ogee provides makeup and skincare products that are “safe for your skin, safe for the planet.” But while sustainability may ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.