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The original Australian ugg boot maker is being forced to change its name following a bitter lawsuit with the US corporation ...

A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States. Deckers Outdoor Corporation, a US-based shoe company ...

Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. Source: www.unsplash.com There has been a long-running ...

The grandson of Australian UGG Since 1974 founders has revealed the family-owned company has been forced to change its name after a lawsuit from a US shoe giant over the word ‘Ugg’.

Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a multibillion-dollar company." ...

An Australian ugg-boot company has changed its brand for foreign customers following a lengthy legal battle with an American rival. Ugg Since 1974 is owned by Australian Leather and was sued by ...

It’s forced the family-owned business — founded by Mr Watts’ grandparents Arthur and Faye Springthorpe — to drop the word Ugg from its name and rebrand to Since 74 outside Australia and ...

ASX-listed retail company Accent Group, the official distributor for the Deckers-owned UGG brand in Australia, and Deckers’ legal representation K&L Gates, did not respond to requests for comment.

The brand will have to drop 'UGG' from the 'UGG Since 1974' name after Deckers Outdoor Corporation bought the rights from Australian entrepreneur Brian Smith. Mr Smith registered the name in the ...