Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
After years of legal challenges between Australian manufacturers and American footwear giant Deckers Brands, UGG Since 1974 ...
Bizcommunity9d
Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. Source: www.unsplash.com There has been a long-running ...
‘Morally, it sucks’: Inside the Uggly fight over Australia’s iconic sheepskin boots
For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.
JD Supra5d
UGG(H), My Business Needs to Change its Name –A Cautionary Tale for International Trademark Strategy
A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States. Deckers ...
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being ...
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a ...
Yahoo News Australia13d
Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. There has been a long-running battle over the rights to ...
The Express Tribune13d
Australian Brand Forced to Remove 'Ugg' From Name After Trademark Battle With American Competitor
A trademark dispute forces an iconic Australian brand to change its name for international markets. Australian sheepskin boot ...
FashionUnited13d
Australian footwear brand Ugg Since 1974 changes name after legal battle with Ugg
Australian footwear brand Ugg Since 1974 is changing its name overseas after a nearly decade-long legal battle with Deckers ...
Australian ugg retailer forced to change its name over US shoe giant
Todd Springthorpe from UGG Since 1974 said the brand was being sued by Deckers Outdoor Corporation — a US shoe company — over ...
Iconic Aussie brand UGG forced to change name after 50 years: 'Came as a surprise'
UGG Since 1974 is in a David vs Goliath legal fight with a US-based company and they are tweaking their name to avoid any ...