Anduril founder Palmer Luckey has a plan for “turning soldiers into superheroes” that starts with taking over a mixed-reality ...

The Dublin-based company will launch a range of AR-based products for Mattel's Barbie and Hot Wheels toy brands.

Irish toy company HoloToyz has announced a new partnership with Mattel that will see the inclusion of Barbie and Hot Wheels ...

Smart Toy Market is projected to reach USD 77.8 Billion by 2033, growing at a CAGR of 17.5% from 2024 to 2033. North America leads the Smart Toy Market with a 43.0% share in 2023, valued at USD 6.67 ...

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The Toy Story franchise holds a special place in the hearts of many Pixar fans. Now that we are getting a fourth movie, I had to go back and rewatch the other three and I noticed something tragic ...

It's been a while since we've heard substantial rumors about the Apple Glasses, meaning the long-rumored augmented reality smart glasses are likely far away from launching. But while it's looking ...

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Google has agreed to acquire part of HTC’s extended-reality (XR) business for $250 million, expanding its push into virtual and augmented reality hardware following the recent launch of its ...

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Toys sold for less than £15 accounted for nearly half of the UK market last year, as pressure from the rising cost of living continued to bear down on consumers. Sales of toys and games were down ...