The Dublin-based company will launch a range of AR-based products for Mattel's Barbie and Hot Wheels toy brands.

Here's what makes this an excellent educational toy for our youngster. Design The Shifu Orboot is a physical globe with augmented reality (AR) capabilities so your child can interact with the ...

Irish toy company HoloToyz has announced a new partnership with Mattel that will see the inclusion of Barbie and Hot Wheels ...

This Hasbro employee was laid off after 25 years of designing toys for brands like Transformers, G.I. Joe and Pokémon — here’s how to bounce back after a job loss in your 50s ...

“Augmented reality is no longer the newest, shiniest toy on the block when it comes to marketing, but like any other marketing effort if deployed thoughtfully and with planned momentum could ...

Interactive store signage Walmart previously launched augmented reality apps in the United States ... can look for Ninja Turtles signs in the toy, apparel and entertainment departments to download ...