The wait is finally over. Meta’s Oakley smart glasses are finally available to preorder ahead of their July 22 launch, though there's a catch. Only its pricier limited edition HSTN are available for ...

Snap Inc. (NYSE: SNAP), a social technology company, and RWS Global, the world's leader in live moments across sports and ...

Despite waves of hype, mixed-reality technology has yet to achieve mainstream adoption due to high costs, hardware ...

I use the Editors' Choice Viture Pro almost every day as a wearable monitor for working remotely. Grab them now while they're ...

The evolution of augmented reality in branding reflects broader changes in consumer behaviour and expectations. Today's ...

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens ...

The Xbox Edition Meta Quest 3S is cool, but you know what's even cooler? The XREAL glasses. Here's why I think Microsoft ...

Tokyo-based AR innovator Cellid seems to be quickly becoming one of the most watched players in the immersive tech space.

The UAE’s newest unicorn is skipping the headset era and stepping straight into an invisible, AI-enhanced future with a state-of-the-art contact lens. XPANCEO has raised $250 million at a $1.35 ...

A team of researchers from Universidad Carlos III de Madrid (UC3M), the Massachusetts Institute of Technology (MIT) and Adobe ...

“Our focus is on looking beyond smartphones. We believe the future of content consumption and experiencing digital is not ...

Snap unveiled a new cultural partnership with the Palace of Versailles, bringing historical royal festivities to life through ...