There’s been a lot of big talk about how augmented reality will impact online shopping, but aside from some of the integrations made in home design, there hasn’t been an awful lot that’s ...

IKEA's Revamped AR App Lets You Design Entire Rooms The furniture company is going beyond its Place app with IKEA Studio, a much-needed overhaul of its augmented reality offering.

Shares of Snap rose 5.9% on Thursday. They had gained 7.7% this year through Wednesday’s close. Snap hopes its investments in augmented reality will help its app capitalize on the e-commerce boom.

Despite significant investment from Facebook, Apple and Google, augmented reality is still seen as a bit of a gamble, with many proponents estimating mass adoption to be several years out.

A new video meant for developers (via WinBeta) is giving us our first decent look at the HoloLens user interface in action. The tutorial shows the modified Windows 10 operating system floating in ...

The new design of the Audi A3 eKurzinfo app brings the most intuitive user experience with it: using Metaio's latest 2-D and 3-D augmented reality tracking technology, the user positions the ...