The sporting goods market has registered remarkable growth that surpasses traditional fashion sectors in recent years, ...

A new ad from the XX-XY Athletics brand titled "Real Girls Rock" in support of women's sports garnered over six million views ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Two heritage brands, Crown Royal and Starter, have teamed up to celebrate the unique spirit of New Orleans for Super Bowl LIX ...

Hong Kong-listed Anta Sports Products principally engages in the design, R&D, manufacturing, marketing and sales of ...

Our gear editor spent a couple of days touring Salomon's Annecy Design Center in Southeastern France to learn more about the ...

From San Francisco's Polk Street in 1971 to prime-time TV, Bebe was not just a mall brand. It shaped trends, defied critics ...

Nike (NYSE: NKE), one of the world's largest athletic footwear and apparel makers, was once considered a resilient blue chip ...

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...

But the Brisbane-based activewear brand faces intense competition from big rivals like Lululemon and cheaper retailers such ...

Sports stars shown in new advertisement in which they are attacked as ‘Right-wing bigots’ for making ‘transphobic comments’ ...

Birmingham-based sports retailer Hibbett has chosen a new CEO. According to SGB Media, Jared Briskin, the former COO, ...