Boss Allan Leighton slashed the cost of 1,500 items by as much as 45 per cent. He said he planned to 'continue to invest in ...

Asda's new chairman, Allan Leighton, has vowed to make the struggling chain "incredibly competitive again" - with 4p slashed ...

Asda has pledged that its aggressive price-cutting strategy in stores will not put pressure on its farmer-suppliers. The ...

London broker Jeffries has questioned whether Asda’s sales will rise quickly enough to meet the demands of its turnaround ...

Asda has cut the price of a further 1,500 products as it continues to try and regain its crown as the UK's cheapest ...

When Allan Leighton returned to Asda last November after a 24-year absence, the business was in a very different state to how ...

Asda attributed the growth to better gross margins, especially in the non-food sector, showcasing the strength of its George ...

SHOPPERS think they have spotted another embarrassing blow for under-fire chef Gino D’Acampo, as they find out Asda have ...

Iceland Foods Ltd is recalling Iceland Vegetable Lasagne because it may contain pieces of plastic. The FSA said the possible ...

If you’re a regular Asda shopper you might notice some changes occurring within your local supermarket over the next 12 ...

Asda has announced another round of price cuts as it battles to win back shoppers after a prolonged run of dismal sales performance. The latest reductions cover 1,500 “family favourite products” and ...

The operator of 580 supermarkets, nearly 500 convenience stores, and around 770 gas stations across the U.K., Asda recently ...