The SE model's sales as part of total revenue for iPhones has dropped from 10% from its introduction in 2016 to about 1% last ...

Apple launched on Wednesday a budget-minded phone with artificial intelligence, the iPhone 16e, designed to win back ...

Apple on Wednesday announced a cheaper new version of the iPhone 16 called the iPhone 16e, signaling a renewed push into the budget smartphone market for the tech giant. It’s also the first ...

Apple led the premium price segment of the global smartphone market with a 67% sales share, followed by Samsung at 18% in ...

The iPhone 16e’s not-so-cheap price shows Apple is unwilling to trade margin for sales volume.

CEO Tim Cook met President Donald Trump at the White House yesterday to discuss the impact of tariffs on iPhone sales. The ...

Apple is set to launch its latest budget iPhone model on Wednesday as it looks to grab a bigger share of the mid-range smartphone market and fend off competition from rivals such Samsung and China ...

Apple Inc was set to launch its latest budget iPhone model yesterday as it looks to grab a bigger share of the mid-range smartphone market and fend off competition from rivals such as Samsung ...

Apple Inc. is likely to see tariffs under the second Trump administration, and the company may have to raise the price of the iPhone and other products in the U.S., according to a BofA analyst.

(Reuters) - Apple launched on Wednesday a budget-minded phone with artificial intelligence, the iPhone 16e, designed to win back mid-market customers at home and in crucial growth markets China ...