Joel OwolabiJoel Owolabi In today’s fast-paced digital world, where attention spans are short and competition is fierce, strong visuals can make or break a marketing campaign. A compelling graphic isn ...

Graphic sexual appeals grab attention but the advertising literature suggests that these messages are far from a “magic bullet.” Using a large national panel (N = 1,506), the current research ...

Emotional content tends to outperform rational content, says an infographic by USC Dornsife College. The graphic explains that "emotional response to an ad has far greater influence on a consumer's ...