A sharply partisan political environment has shown advertisers face risks when tackling issues ahead of Super Bowl Sunday.

In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...

OpenAI, the artificial intelligence (AI) company behind ChatGPT, is set to make its Super Bowl ad debut this year.

Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

It’s called “The Dead Internet Theory.” The idea is that most of the internet is dominated by AI-generated content, with ...

Wave season, known as the cruise industry's Black Friday, is upon us. Premium and luxury cruise lines have some of the best ...

This fact sheet relies on people self-identifying their race and ethnicity in the Census Bureau’s 2023 ACS to describe the nation’s Black population ... race and ethnicity in their lifetime. For ...

The gift that keeps on giving, I remain strong in my stance that Black Friday streaming deals are ... It plummeted to this price on its With-Ads plan for two years on the trot, prior to that ...

The Black Friday and Cyber Monday (BFCM) season came in full force this year—and for e-commerce businesses and agencies alike, this was a welcome outcome.

Advertising in Science News in print, online and in our weekly e-newsletters allows partners to reach a highly loyal, educated and influential audience: Plus, your message will reach 5,800+ U.S ...

In 2024, Black Friday deals kicked off in early November for many retailers, with Amazon's Black Friday sales having started on Tuesday, November 19, and JB Hi-Fi's starting shortly after.

Visit americanexpress.com to learn more. If you have your eye on a stellar Black Friday or Cyber Monday deal, you want to ensure you're using the right credit card to maximize that purchase.