The Jamaica Tourist Board (JTB) just launched a new advertising campaign encouraging travelers to visit the Caribbean island featuring legendary sprinter Hon. Usain Bolt, who is now Jamaica’s Global ...

The Jamaica Tourist Board (JTB) has officially launched its new advertising campaign featuring legendary sprinter Hon. Usain Bolt, who was recently appointed Jamaica’s Global Tourism Ambassador.

Pepsi MAX launched its first fully co-created campaign, “Bring Out The Flavour,” ramping up creator-driven marketing to compete with Coca-Cola. The new campaign features the Pepsi Pioneers, a ...