Teads is returning to Cannes Lions post-merger with Outbrain, and its telling clients how the newly-combined company, can ...

Amazon Ads and Roku have partnered on a new integration that gives advertisers access to what they say is the largest ...

Target smarter, spend better. Why audience targeting and exclusion matter more than ever in today’s paid media landscape.

Retail media is checking out fast, but with so many networks, formats and promises flying around, it’s easy to get lost in ...

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest ...

There were funnel cakes, stands of festival bling and American flags aplenty. Also, the spray of tear gas against nonviolent marchers in Atlanta and rolling waves of anti-Trump resistance coast ...

Locally heavy rainfall will cause some street flooding, and there's a chance some rotating showers will trigger funnels.

In the brutal economics of app marketing, where user acquisition costs devour budgets and creative performance can make or break campaigns, one company has quietly built something extraordinary: an AI ...

At the e4m Connected TV Conference, marketing leaders explored how data has evolved from being merely fuel for businesses to ...

Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver TV advertising, across both traditional and ...

Once you’ve polished the adtech pipes to a shine, what’s next? It’s the creative that’s in them, stupid, writes DAIVID’s ...