In one recent example, the real client’s CTA was ... The chat tool can suggest ad copy ideas, recommend keywords, and answer support questions. It functions much like a chatbot with campaign ...

Find your strong’. ‘Succumb to the bread crumb’. ‘We’ve got your back, face’. Ever notice that ad copy is becoming ...

IAPP Westin Research Fellow C. Kibby explores potential ethical concerns ranging from data privacy risks to algorithmic bias ...

Ads still keep the lights on, obviously. As such, Netflix—the company who disrupted the whole business in the first place!—is ...

In a world flooded with parity products and short attention spans, traditional functional advertising is losing its impact.

JAGUAR Land Rover is set to sack the advertising agency behind its controversial pink rebrand after facing a fierce backlash.

AI is not making agencies obsolete. It’s transforming them. The agencies that thrive will be those that lead AI—not merely ...

Kevin Costner and his Horizon franchise are already facing legal action over financing, & now the star has been hit with a ...

A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author.

In today's digital era, Google Ads has become an essential tool for businesses aiming to drive targeted traffic, incre ...

“The Nokia 7250 print ad from 2003 really stands out to me for its style. It’s a bold and visually-striking campaign built around the idea of vision,” says Laura. “The focus on the eye is super clever ...

Meta's platforms are under scrutiny for allowing scam ads, with reports of fraud linked to Zelle transactions. Critics ...