Launching a TV channel typically starts with content, not an ad tech platform – but FAST channel Creator TV is an unusual case.

YouTube may have finally found a way to spotlight its favorite creators and prevent advertisers from jumping ship ...

New commercials in the streaming era aim to infiltrate TV terrain that has been off-limits to advertisers for years ...

Also: New Balance and other brands gaining with Gen Z, Amazon’s ad spend by the numbers, macroeconomic news and data in a ...

Hulu is the latest streamer to add language to its user agreements that allow it to insert ads into certain programming, even ...

A coalition comprised of 17 companies with a stake in local TV/video provided case studies to trade groups TVB & CIMM. The ...

The solar firm is part of Google’s “50 States, 50 Stories” campaign, and the ad about it ran on Fox Arizona channels during ...

TV's merger with Hulu + Live TV offers a promising future. Find out why FUBO stock could benefit from Disney's marketing ...

Extending his noxious return to public life, Kanye West appeared in a Super Bowl ad on local TV stations Sunday night to ...

In today’s day and age, a robust healthcare media mix covers a variety of channels, including television, digital, social media, audio, out-of-home and others, all dedicated to one goal: targeting the ...

YouTube’s mobile app is less popular than the YouTube app on TV. There’s a good reason for that. YouTube on mobile doesn’t ...