We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

A discussion into the reasons behind a decline in humour in advertising, and lessons in how humour can drive growth. At the 2024 Cannes Lions Awards, a new category was added within the culture and ...

For nearly a decade, Magnum has been hosting a two-day event at La Croisette Magnum House during the Cannes Film Festival. Here, the brand unveils its communication concept for the year, new products ...

Key driver analysis (statistically inferred importance analysis) is commonly implemented to understand what customer satisfaction attributes are most important in driving overall customer satisfaction ...

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium ...

Advertising in 2024 isn’t easy. The media landscape is more fragmented than ever as people engage with content across an ever-expanding array of channels and devices. Audiences no longer traverse ...

Social media ad investment continues to soar, with worldwide spend on the medium set to reach $252.7bn, up 19.3% year-on-year, according to WARC Media’s latest forecast. Social is the largest ...

Provides an overview of the key datapoints that advertisers need to know about Facebook, spanning investment, consumption and performance insights. Facebook’s ad revenue is set to surpass $100bn in ...

One in eight (13.1%) of UK homes now has ad-funded access to Netflix, according to Barb’s latest subscription video-on-demand (SVOD) audience data. The number of UK homes on Netflix’s ad tier reached ...

WARC's Rica Facundo talks to Professor Sonja Prokopek, Associate Dean for Essec Asia-Pacific at ESSEC Business School, and Zoe Chen, Strategy Director at VIRTUE Worldwide. Hello, and welcome to The ...

Determining the right premium for a given insurance policy is one of the most important challenges for insurers. Dealing with this challenge involves putting research into practice by exploiting ...