In the midst of a “profound” transformation, the pet business is focusing on subscriptions and omnichannel to drive share of ...

Champion of ethnically diverse marketing talent, not-for-profit People Like Us is inviting brands to join its mission to ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Has the advent of digital pushed a generation of marketers into roles focused on tactical execution to the detriment of ...

Centrica’s British Gas and Hive are two brands serving “very different audiences, sometimes with the same products and ...

Marketers discuss how honesty, trust and mutual alignment can build strong agency-client relationships in the latest episode of The Lowdown.

While there are perceptions that AI drives impersonalised content, there is a willingness on consumers’ parts to receive this ...

Tariff disputes and an increasingly insular political climate has left global brands in a challenging situation - but there ...

As budgets tighten, brands are rethinking agency remuneration models, pushing for performance, transparency and measurable ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the ...

As data shows less than half of marketing leaders have any control over pricing and distribution, what can CMOs do to expand ...

In the latest instalment of our Influencers Explored series, brands and creators discuss why influencers are central to ...