From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week.

The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of ...

Asda’s chief customer officer, David Hills, is stepping down from the role to join travel business Jet2. His successor at ...

Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how ...

First tasked with refreshing the brand strategy for O2 upon joining in September 2024, director of brand & marketing at ...

Sales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?

The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Three has moved from a “social-centric approach”, where two-thirds of its media budget was allocated to channels like social ...

As it looks to expand internationally, Next is increasing its focus on measuring marketing incrementally and is considering ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

A “belief in data” and desire to push boundaries is informing Tesco group customer director Becky Brock’s vision for the ...