According to TRAI, digital radio broadcasting can provide new opportunities to radio broadcasters and value-added-services to ...

Myntra has launched a film for it Big Fashion Festival bringing together Neil Nitin Mukesh, Seema Sajdeh, Maheep Kapoor, ...

At the e4m iDAC 2024 panel, industry leaders highlighted the need for traditional agencies to adapt in a digital-first world ...

Anil Kapoor, renowned for his timeless appeal, fitness, and enduring presence in the film industry, perfectly embodies the ...

This means that in addition to the value of players' contracts, franchises will now also pay them for their appearances ...

Publicis Media India has launched Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. “Powered by Meta Open ...

Media professional Shweta Rajpal Kohli has moved on from Peak XV Partners (formerly Sequoia Capital India & SEA) where she ...

Mayank Jain has been promoted to Vice President of Digital Ad Sales at TV9. Jain was earlier Regional Head-Digital Sales at ...

The collaboration leverages DistroTV's platform services to transform Dominiche Productions video library into a fully ...

India lacks the infra & measurement metrics for programmatic ads, limiting the flexibility and engagement that prDOOH can ...

Kedar Lele announced earlier this month that he was stepping down as HUL’s Executive Director, Head of Sales & Customer ...

Efficacy Worldwide has become the Agency of Record (AOR) for Hero Cycles. The agency has bagged this mandate after a multi-agency pitch. “With this partnership, we aim to captivate our target audience ...