Planned by PHD and Source out of home, the campaign’s LIVEPOSTER-enabled countdown mechanic is what adds a new sense of ...

Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As ...

According to the JNLR, the average weekday audience listening at any time between 7 a.m. and 7 p.m. is now 1,091,000 — one of ...

Yvonne Caplice has been appointed as managing partner of Bloom Advertising. Caplice joins the agency from TBWA\Ireland where ...

The IAPI Industry Census for 2023 estimated that the average creative pitch costs agencies nearly €60,000 in staff time and ...

They don’t just get seen, they hold attention and leave something behind. This latest wave of research focused on real-world ...

With the all-important summer months for the Irish cider industry now underway, Boys+Girls have rolled out a new campaign for ...

Droga5 Dublin, part of Accenture Song, has rolled out a major new European campaign for Smyths Toys, one of the largest retailers of toys in Europe. The campaign will run across TV and social channels ...

Wolfgang Digital has once again made waves across Europe, winning six awards at the 2025 European Search Awards, including ...

Starcom, part of Core won the coveted Grand Prix at the annual Media Awards which were held in Dublin’s Mansion House last ...

Media Central, the media sales that is owned by Bauer Media Audio Ireland, has promoted Karen Doyle to the role of solutions ...

Against a backdrop of geopolitical uncertainty and a tricky economic outlook, some interesting behaviours and views have ...