The advent of online business expansion has boosted the economy even during the COVID-19 lockdown and some businesses were able to reach out to customers through digital mediums. The out-break of the ...

In recent years, the PR industry has undergone a significant transformation, particularly in the wake of the COVID-19 pandemic. Businesses that prioritize regional and digital PR are gaining a ...

The world of marketing has metamorphosed a great deal from the traditional conspicuous and awkward pass-bys to memorable personalized experiences. Experiences have the power to move people emotionally ...

While the rapid penetration of technology has helped businesses to increase their efficiency, increasing industry competition is making it difficult for many companies to stand out in the market and ...

The role of marketing in B2B organizations has undergone a significant transformation in recent years. Once limited to building brand awareness through tactical means, marketing has evolved into a ...

The worldwide digital marketing industry is projected to expand at a CAGR of 17.6 percent from 2021 to 2026, reaching an estimated value of $807 billion. The growing population of people consuming and ...

India's Packaging Market is projected to reach $204.81 Bn by 2025, exhibiting a remarkable CAGR of 26.7 percent from 2020 to 2025. This thriving sector has become a catalyst for technological and ...

The evolution of the Indian Advertising agency has become prominent over the decade. The transformation of a vertical from a small-scaled business into an industry of its own stands testimony to the ...

In this era of modernization and sustainability, age-old plastic coupons and loyalty programs are not just outdated but also a hazard. Since QR codes surfaced in the market, it has become one of the ...

In 2021, market research revenues were more than 73.4 billion, more than double as of 2008. The growing utilisation of social media and the shifting media environment will alter established market ...

It was the launch of Flipkart in 2007 that has changed the structure of marketing in India and resulted in the booming of online marketing industry in the country. This in-turn gave popularity to the ...