Skydance deal. Now what? He faces huge competition and a complicated political landscape.

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company’s platforms, ending a ...

Paramount has been relying on data from VideoAmp, one of a growing number of rivals to Nielsen, to help advertisers track the number of people who watch programming across Paramount’s portfolio of ...

South Park creators Matt Stone and Trey Parker keep securing these massive paydays as Paramount needs profitable IP.

The chaotic crime-fighting antics of the Naked Gun franchise are returning to cinemas this summer with a brand new look. Liam ...

The deal will cover TV, streaming, audio and cross-platform ad performance via Nielsen ONE and integrate the former's ...

The multi-year deal, effective immediately, includes measurement for Paramount's national and local broadcast, cable networks, and streaming on Paramount+ and Pluto TV. Paramount has also licensed new ...

Advertisers who want to know how many people Nielsen counted watching “60 Minutes” or “Yellowstone” on TV networks owned by Paramount Global may have to work a little harder to understand ...