Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it's printed.

To attend a Tiffany & Co. gala in Beverly Hills, Elsa Hosk wore an outfit comprised of the brand’s signature color.

You can expect to see a lot of blue next year. Pantone announced Wednesday night that its 2020 Color of the Year is Classic Blue, a shade reminiscent of the sky at dusk. “It’s a color that ...