Today, straps more than just a functional accessory; they’re redefining how luxury watches are worn, collected, and enjoyed.

Smart strap upgrades are not a new concept, with Montblanc previously bringing an OLED display, notifications and sensors to watch bands with its e-Strap. A release date and pricing for the IWC ...

Introducing the ceramic IWC Pilot’s Watch Chronograph 41 Top Gun Miramar LE ✓ Plus the non-limited steel Pilot’s Watch ...

IWC CEO Georges Kern says the company noted that many of its customers and “brand ambassadors” were wearing fitness bands and other connected trackers alongside their IWC watches. The small ...

The IWC Pilot’s Watch Chronograph 41 Top Gun comes in a new Pantone colourway inspired by the T-shirts of the elite pilot ...

IWC has long led the luxury watch sector in the development of cutting-edge materials. It is now proud to introduce new watch straps made primarily of paper from responsible sources. Conscious of the ...

IWC has released its next line of exclusive Pantone colors for its Top Gun Pilot's watches, with the new shade appearing in ...

NATO straps also provide a safety mechanism when wearing them into the ocean for a swim or a surf. Since the strap threads through both of the watch’s spring bars, if one of them fails, the watch will ...