The Original Bar & Shield 1910 - 1953 While Harley-Davidson first began in 1903, it didn't debut its official bar-and-shield logo until 1910.

A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an ...

Taking inspiration from military shield patches, Els and artist Jeff Costa – who has designed logos for various sports teams – looked to come up with a fresh identity for the International Team.