Taking inspiration from military shield patches, Els and artist Jeff Costa – who has designed logos for various sports teams – looked to come up with a fresh identity for the International Team.

The Original Bar & Shield 1910 - 1953 While Harley-Davidson first began in 1903, it didn't debut its official bar-and-shield logo until 1910.

A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an ...

And then that was when the meme of Rob Lowe staying neutral." His dad didn't seem to mind one bit, and he confirmed again, "I support the shield." Oh, we know, Rob.

Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an electric Buick concept car, the Wildcat EV luscious 2+2 coupe, and it ...