The jolly, rotund figure of Santa Claus in a red suit is a staple of Christmas imagery. While Santa's figure existed before, Coca-Cola played a pivotal role in popularizing and solidifying this ...

Dive Brief: Coca-Cola launched a holiday campaign, “The World Needs More Santas,” that features a new ad as well as digital and experiential elements, per details shared with Marketing Dive.

Before Coca‑Cola was invented in 1886, Santa Claus had appeared in numerous illustrations and books wearing a scarlet coat.